Outsmarting Infectious Diseases
Master Research Project - A 3D animation on vaccine development process
Vaccine development is a long and complicated process for the public to understand. It is crucial to effectively communicate the tremendous amount of research and the stringent approval process to build trust in its development. This animation is dedicated to address the concerns one may have upon a vaccination decision, discussing the development process, safety surveillance, risks and benefits of the general vaccination.
This 6-minute animation is currently in production. Let's take a glimpse through this trailer.
Outsmarting Infectious Diseases | Trailer

Supervisory Committee
Jodie Jenkinson
Director/Professor
Biomedical Communications, University of Toronto
Nicholas Woolridge
Associate Professor and Past Director
Biomedical Communications, University of Toronto
Content Expert
Tania Watts
Professor
Immunology, University of Toronto
Animation Metrics
Media
Autodesk Maya and Adobe After Effect
Format
A 6-min video with a combination of 2D and 3D animation
Audience
The general public with a focus of vaccine hesitant groups
Narrator
Kay Eluvian
VoiceOver Artist
RSA Talent and Harvey Voices
Director
Toronto Human Immunology Network
PRE-PRODUCTION
Research
Conducting literature research and media audit on vaccine hesitancy, to find out the communication gap in current online resources
Script
Composing a script that embeds accurate scientific research in an engaging cohesive story, with multiple iterations and a final approval from the committee
Storyboard
Turning texts into static visuals, designing characters and concept art, and paying special attention to data visualization and risk communication
Animatic
Animating the storyboard with a draft narration, collecting feedbacks and defining the timing for the final animation
PRODUCTION
Character Design
Vaccine Bottle
Mr. Bottle is the newest generic member of the vaccine family. He was born under the current vaccine development pipeline. Proud of who he is, he wants more people to know about his stories and to clear some misinformation about him.




Charlie
Just like you and me, Charlie has doubts about new things he was asked to try. He speaks up about his concerns and looks for answers.



Immune family
Immune cells are a group of diligent workers who react fast when there is danger in the body.

B lymphocyte


Natural killer cell


Microphage


Cytotoxic T cell

World Design


Behind the Scenes
3D Modelling

Funding
This project is funded by Jenkinson Lab, University of Toronto.
